NJ Airport Restaurant That David Brooks Falsely Complained About Is Black-Owned

Source: Houston Chronicle/Hearst Newspapers via Getty Images / Getty

The New Jersey airport restaurant that a New York Times columnist apparently tried to disingenuously shame over the cost of a meal just happens to be owned by Black men who clearly took umbrage at the suggestion.

David Brooks, who gets paid to share his opinions, on Wednesday night tweeted a photo of a burger and fries and let all his followers know how he felt about the price once he got the bill.

“This meal just cost me $78 at Newark Airport,” Brooks posted on the app formerly known as Twitter. “This is why Americans think the economy is terrible.”

Lurking behind the “meal” is a glass of brown liquid under a mountain of ice cubes. More on that later.

This meal just cost me $78 at Newark Airport. This is why Americans think the economy is terrible. pic.twitter.com/1qeV9qOBL3

— David Brooks (@nytdavidbrooks) September 21, 2023


Brooks was immediately dragged on social media by folks who understood that the columnist was likely traveling for work and would expense it to have the New York Times eventually reimburse the same man whose net worth is reportedly at the very least $1 million. Among those to criticize Brooks was writer Joyce Carroll Oates, who found the social media post about food to be in, well, poor taste.

“(bar bill: $66. food bill: $12. tip: $0 N Y Times expense account),” Oates wrote in a post clearly mocking Brooks for complaining about something he more than likely wasn’t even paying for.

As fate would have it, Oates was actually much more accurate than she may have initially thought.

After NJ.com wrote a news article reporting how Brooks went viral with his complaint, the restaurant’s social media presence was felt after adding some more context to the columnist’s words.

“Looks like someone was knocking back some serious drinks – Bar tab was almost 80% and he’s complaining about the cost of his meal,” the Facebook account for 1911 Smoke House Barbeque posted on Thursday afternoon before adding: “keep drinking buddy – we get paid off everything.”

The same Facebook account later teased a promo for a “D BROOKS SPECIAL” with a price of $78 crossed out and replaced by $17.78, presumably the actual price of a burger and fries at the restaurant.

Update: this Newark Airport restaurant has added a David Brooks special to the menu. pic.twitter.com/33vRm4Y4ww

— Ryan Radia (@RyanRadia) September 22, 2023


To make matters worse for Brooks, his initial post on the app formerly known as Twitter was appended with a damning disclaimer that linked to 1911 Smoke House Barbeque’s Facebook post indicating that “Readers added context they thought people might want to know,” before adding: “The restaurant has noted that 80% of this tab was Brooks’ bar bill.”

It was unclear how many drinks, and which drinks, Brooks had with his meal.

It’s also unclear what Brooks’ objective was with that social media post, particularly since he never mentioned the name of the restaurant.

But NJ.com reported that 1911 Smoke House Barbeque has “an outpost at Terminal A in Newark Airport” called Smokehouse BBQ where the columnist ate.

A website devoted to economic development in New Jersey showcased Maurice Hallett as the owner of 1911 Smoke House Barbeque, a restaurant in the capital city of Trenton that the Black man said he was only able to reopen after the pandemic through a municipal loan program.

“With this loan, we were able to keep all 21 employees on board, get the cleaning supplies necessary to adhere to new restaurant requirements and help the community,” Hallett, who is a co-owner with his brother, Reggie, said about the $20,000 loan from the Trenton Small Business Emergency Loan Fund Program.

The Trenton location is a “favorite” of Gov. Phil Murphy.

1911 Smoke House in Trenton, owned by Maurice Hallett, is a favorite lunch spot and a local meeting spot. Maurice worked with the @NewJerseyEDA to secure a grant that allowed him to pay bills, give his employees more flexible hours, and provide discounted meals to residents. pic.twitter.com/gR7QT390oU

— Governor Phil Murphy (@GovMurphy) December 21, 2020

Now, another Smoke House location has opened elsewhere in the Garden State.

1911 Smoke House Barbeque originally opened in 2015 and had been thriving when COVID-19 shut down the country and many of its small businesses, particularly restaurants. What was once a bustling business in a busy metropolis had become “a ghost town,” Maurice Hallett said in an interview about his loan published on the Philadelphia Federal Reserve Bank’s website.

Hallett, who has an MBA and played college basketball at Lehigh University, has said the numerical part of his restaurant’s name is a nod to Kappa Alpha Phi, the historically Black fraternity to which he belongs.

Black-owned businesses have finally begun to rebound after the pandemic, according to Forbes, and Hallett is apparently riding that same wave of success. The last thing he needs is a viral tweet spreading misinformation to derail all the post-pandemic progress he’s made and sully the name of his business at a time when people are extra cost-conscious.

Perhaps all of the above will compel Brooks to think twice before he fires off another social media post that he knows to be intellectually dishonest.


Wisconsin County Leader Whines He Can’t Get Grants Because His ‘Skin Is Too White’

Memphis Jail Deputies Indicted For Beating Black Inmate To Death

The post NJ Airport Restaurant That David Brooks Falsely Complained About Is Black-Owned appeared first on NewsOne.

Help Stop Hate! Spread Love

Widely disseminated misinformation is extremely harmful and serves as a catalyst for hatred, violence and prejudice of every kind. This is counterproductive to the unification and strengthening of a nation. News outlets and journalists have a major responsibility to maintain a high degree of partiality and truthfulness that many Americans feel is not being honored. ADL, the Anti-Semitism Defense League is dedicated to offering impartial education on issues involving anti-Semitism to help Americans make informed decisions. A not-for-profit public service organization powered by Love, ADL provides free resources that educate society on anti-Semitism and ways to work together to combat the ancient hatred while promoting equality and prosperity for all people.

Free Download


Featured Articles

Breach of Contract and Conspiracy to Deprive of Civil Rights: An Evaluation of Potential Legal Claims and Criminal Charges Stemming from the Defamatory Social Lynching of Kyrie Irving

Basketball star Kyrie Irving captured the media’s attention when he faced allegations of anti-Semitism due to a social media post containing a link to the film, “Hebrews to Negroes: Wake Up Black America.” Succumbing to external pressure, Irving removed the controversial post and offered a public apology. Nonetheless, upon further examination of the circumstances, it appears that Irving might have been criminally deprived of his rights, and could potentially possess a legal claim against his former employer for violating contractual terms.

Send Us A Message

News & Opinions